Visitors from international brands surpass expectations at Luxe Pack Shanghai.

The fifth edition of Luxe Pack Shanghai, which took place March 28-29 at the Shanghai International Convention Centre hosted nearly 3,000 more visitors than last year. Exhibitors were also up—an 11% increase over 2011, with 91 participants. There was a well-attended conference program, and for the first time, a Luxe Pack in Green award was presented.

Following the event, Nathalie Grosdidier, director general of IDICE and organizer said: “We have seen a 25% increase in the number of luxury brands visiting the fair. Such an increase surpasses even our most optimistic estimates, and the enthusiasm of our exhibitors is further proof of our success.”

Stricter access guidelines ensured that the event was truly private and exclusively aimed at brands seeking packaging.